Questpass rules for Publishers

Sites wishing to join the Questpass advertising network must meet quality criteria regarding the website’s theme, its design, and the quality of the content covered by the Questpasses. These rules serve to protect the interests of both Advertisers, for whom valuable advertising space must meet certain standards, and End Users. For the latter, the Questpass solution is an intangible payment for access to valuable content, hence our care to ensure that this content is objectively valuable and that access to it does not present unnecessary difficulties.

What websites do we work with?

Sites wishing to use Questpass must include copyrighted or licensed content in written, photographic or video form.

Websites wishing to use Questpass must not contain content that is illegal, immoral, or that evokes disgust or other obviously negative emotions in its audience.

In particular, websites will be rejected if they contain:

• pornographic content,
• scenes and descriptions of violence (excluding strictly news or sports content within the limits necessary to understand specific messages),
• content praising Nazism, communism or other forms of totalitarian regimes,
• incitement to violence, hatred and other messages that are detrimental to human dignity (critical remarks without invective are acceptable),
• creating or reproducing false information (so-called “fake news”) or socially controversial content (e.g. content related to conspiracy theories, anti-vaccination movement and similar)

Where to place the Questpass ad?

Where the Questpass appears inside the article is governed by default by the Questpass script. However, it is possible to manually indicate this location in a text editor using a WordPress plugin (or prepare a custom script for Websites using other CMS systems).

This flexibility is based on the idea that the Publisher knows best where to place the Questpass for the best effect. However, even for manual Questpass placement, we suggest you stick to the rules listed below.

Rules for placing Questpasses in texts

A. If the core of the article is written content, a photo gallery, or mixed content:

1. The entire article should be longer than 1,500 characters with spaces, where each image or other object (such as a Twitter widget or video that is not the gist of the article) is counted as 300 characters (e.g., an article with two images must have at least 900 characters with spaces in addition).
2. There should be at least 300 characters (counted as above) above the Questpass embed. The goal is that based on a sample of the article, the User can form an opinion as to whether they are interested in accessing the entire text.
3. The Questpass should be embedded after the end of the paragraph or below the media object in such a way that it does not interrupt the sentence or paragraph with the Questpass.
4. There should be at least 1000 characters below the Questpass (counted as above).

If any of the conditions listed above are not met, Questpass should not be displayed.

A. If the gist of the article is the video embedded in it:

1. Above the Questpass, there should be a “lead” – a text introduction to the video (placed below the Questpass), which tells the User what to expect in the video.
2. The video itself should be below the Questpass, meaning it should be unplayable before the Questpass is resolved.

In the above case, the rule in Section A regarding the minimum number of characters in an article does not apply.

Questpass posting rules (using features in the WordPress text editor or custom integrations with other CMS systems):

• Advertising Questpasses should be placed in a place where the User already has a chance to form an opinion about the text or presented material. Therefore, the Questpass should not close off access to the entire text – the first part of the text should always be available before the Questpass is resolved.
• The efficiency of the whole process is greatly influenced by the habits of the people creating the texts. It is not a good practice to summarise the whole article in the introduction or to reveal its meaning at the very beginning of the entry – this demotivates the User to answer the Questpass, because the key information was already given to him in the introduction to the article.
• Note that the same User returning to an item on which they have already solved the Questpass once should receive “open” text, i.e., content available without having to solve the Questpass again. This is the mechanism by which Questpass does not impede discussion – which requires returning to the same subpage to add another comment.

Prohibited activities and abuses

Each Questpass solution must be made by a real User, i.e., a person whose motivation is to read the entire article. This means that the use of scripts to answer Questpasses or the impersonation by one person of different Users to solve more than one Questpass is strictly forbidden and controlled by Questpass. This control takes the form of both human testing and verification performed periodically by scripts that analyse the data – hence the detection of fraud may be delayed in time.

If a prohibited activity is detected, funds accrued for unauthorised charges will be cancelled and the Website will be temporarily suspended or permanently removed from Questpass depending on the assessment of the severity of the abuse.

As Questpass acts in the interest of all three groups using our system (Publishers, Advertisers and Users), in addition to supporting the charity Siepomaga Foundation, we actively ensure that good practices are followed by all parties.